Favorable economic environment, elimination of tariffs, multiplication actions in favor of the sector... Hong Kong has become the essential strategic place in the wine and spirits market in Asia. We will be present at the show to present our range of Armagnac, from 27 to 29 May 2014.
Armagnac Goudoulin develop export
Until 2009, the company promoted the domestic market at 70% and only 30 % internationally and only francophone area.
Catherine Bouteloup, commercial director, says that since the takeover in 2009 by Michel Niclo, the "leader of ice cream in Polynesia", the goal was set to reverse this report. Because" in France, it is increasingly difficult to sell armagnac, especially in restaurants." Hence the need to invest the virgin markets.
Today, the company manages to show 45 % for export. For three years, she turned many in Asia with Singapore, Malaysia, Japan and China. "We aids exploration, says Catherine Bouteloup. Everyone turned to Asia for cognac producers could no longer provide. Armagnac has benefited from the opening."
Armagnac Goudoulin preparing to attack Russia and Ukraine where alcohol consumption is common. In May 2014, the company will Gers at Vinexpo Honk-Kong.
"We are going to entrust a tutored students in import-export license to IUT Auch project to identify the keys to successfully exporting our products ( and knowing the constraints) on countries Kuwait, Qatar and Oman and Emirates UAE."